The Southwest Airlines

The Southwest Airlines Southwest Airlines Co. is an American low-cost airline. Southwest is the largest airline in the world by number of passengers carried per year (as of 2009). Southwest maintains the third-largest passenger fleet of aircraft among all of the worlds commercial airlines. As of May 3, 2009, Southwest operates approximately 3,510 flights daily. Southwest has its headquarters on the grounds of Love Field in Dallas, Texas. Southwest Airlines has carried more customers than any other U.S. airline since August 2006 for combined domestic and international passengers according to the U.S. Department of Transportations Bureau of Transportation Statistics. Southwest Airlines is one of the worlds most profitable airlines, posting a profit for the 37th consecutive year in January 2010. Southwests successful business model involves flying multiple short, quick trips into the secondary (more efficient and less costly) airports of major markets, and using only one aircraft type, the Boeing 737. The Southwest Effect The success and profitability of Southwests business model led to a common trend being named after the company, the Southwest Effect. Since Southwests original mission in Texas was to make it less expensive than driving between two points (in the early 1970s, during the first major energy cost crisis in the U.S.), it developed a template for entering markets at rates that allowed the airline to be profitable, yet only on the basis of lean operations and high aircraft use. The key concept to the Southwest Effect is that when a low-fare carrier (or any aggressive and innovative company) enters a market, the market itself changes, and usually grows dramatically. For example, when fares drop by 15% from their historical averages, the number of new customers in that market may not just double, but actually quadruple, or more. Southwest has been a major inspiration to other low-cost airlines, and its business model has been repeated many times around the world. Europes EasyJet and Ryanair are two of the best known airlines to follow Southwests business strategy in that continent (though EasyJet operates two different aircraft models today). Other airlines with a business model based on Southwests system include Canadas WestJet, Malaysias AirAsia (the first and biggest LCC in Asia), Sir Richard Bransons and Australias Virgin Blue (although Virgin Blue now operates two aircraft types), Qantass Jetstar (although Jetstar now operates two aircraft types), Thailands Nok Air, New Zealands Freedom Air, Mexicos Volaris and Turkeys Pegasus Airlines. Although Southwest has been a major inspiration to many other airlines including Ryanair, AirAsia and Jetstar, the management strategies, for example, of Ryanair, AirAsia and Jetstar differ significantly from those of Southwest. Goals and Objectives Ensure highest quality Customer Service in the air or on the ground. Ready to help customers under any circumstances. Are there to ensure you make it from point A to point B safely To stay the most successful with low-fare, high frequency point-to-point carrier. History of Southwest Airline Ø On February 20, 1968 the Texan Aeronautical Commissions approved plans to fly in 3 states, the c5eators are Rollin King and Herb Kelleher Expanded through 1980s to 1990s by 1993 Southwest Airlines could fly in 34 states in 15 states They also expanded into new destinations California, Northwest, Florida, East Coast The competitors could not keep up, 500 pound cockroach that was too big to stamp out: Ø While the airfare was dropping the traffic went up tremendously, in 1994 United started a shuttle service, the large air carriers were feeding traffic into transpacific and transcontinental routes, they could not keep up In 2004 Southwest Airlines is fourth largest domestic carrier, customer boarded In 2002 they traveled in 58 cities and 30 states, it has been 13 years in a row that they are profitable, even after September 11, 2001, net income fell 52.9 percent, Southwest was the only airline company that had a profit all the other companies were in the red Was the first airline to achieve the Triple Crown, they had five difference Triple Crown dedicated to the Employees of Southwest Airlines for their excellent achievements. Southwest Airlines Mission and Vision Statement Mission The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. To give ordinary people the opportunity to fly. To the employees We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. Vision To have a conservative increase growth, capitalize and cutback schedules of other airlines. To continue expanding conservatively in long-haul success. New Mission Statement Southwest Airlines is a company that is for anyone and every that wants to get from point A to point B by flying. Our service and philosophy is to fly safe, with high frequency, low-cost flights that can get passengers to their destinations on time and often closer to their destination. They fly in 58 cities and 30 states and are the worlds largest short-haul carrier and we make sure that it is run efficiently and in an economical way. Their technology is current such as our check-ins process is faster. Striving to expand and grow in a conservative manner is key, and being financially stable by keeping quality high and cost low. Their excellence is managing cost by our rapid twenty-minute gate turnaround, a non-stop flight with our airplanes, and a more productive workforce which keeps above our competitors. They treat our employees like customers, family and motivate and compensate them for doing a job well done. They continue to be in the Fortune Magazines most admired companies (2 nd in 2002) 100 best companies to work for. Since 1972 we have ranked first in Money Magazines featured in The 30 Best Stocks. In their communities they make donations to charities to organizations and people in time of need. New Vision Statement Their vision is to expand our locations both domestic and overseas by being the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive workforce to guarantee the best flight possible for each and every passenger. Acquisitions Morris Air One airline influenced by Southwest was Morris Air, founded in 1984 by June Morris and David Neeleman, based in Utah and operating in the northwestern U.S. Southwest Airlines purchased Morris Air and absorbed the capital and routes into its inventory and service. David Neeleman worked with Southwest for a short period. When his non-compete agreement expired, Neeleman founded JetBlue Airways, a competing airline that also incorporates (and in some ways, improves upon) many principles and practices pioneered by Southwest, including building a positive, warm employee culture and operating a simple fleet. Muse Air Southwest Airlines has mostly pursued a strategy of internal growth, rather than by acquisition of other airlines as commonly occurs. However, in addition to acquisition of Morris Air Transport (see above), Southwest did acquire competitor Muse Air in 1985, which operated McDonnell Douglas MD-80s. Muse Air was renamed TranStar Airlines. TranStar Airlines was then closed in August 1987. ATA Airlines Towards the end of November 2008, Southwest announced it was buying the operating certificate and the remaining assets of ATA Airlines. This acquisition transferred to Southwest Airlines ownership of New York LaGuardia slots formerly controlled by ATA. The transaction did not include any aircraft, facilities or employees of ATA. Political: Deregulation in 1978 1st big political win for southwest airlines. Government helped two major airlines get out of financial trouble after 9/11 attack. Economic: When economic conditions are unfavorable: Airliners very susceptible/vulnerable Discount airlines see profits People look for cheaper travel options Social: Flying on planes to get to where you need to be has been the norm for the last 30 years and will continue to be the norm in the foreseeable future. As more and more Spanish speakers come to live and travel in the US there is more need for airlines to be bi-lingual. Technological: Some airlines have converted to e-tickets, and have a self-checking machine. Many people use the internet to compare prices to find the best option for their trip. Environmental: Airlines have cut prices and offered expensive frequent flyer programs just to grab customers away from other airlines The regular airlines are starting to get away from the hub system and switch to the point to point system that southwest airlines uses. Legal: Legal issues have hindered airlines from making a full 9/11 recovery. Porters 5 forces Model Rivalry among competitors: There is high competition for Southwest airlines because other airlines are also there in US which are providing same services to the customers. Its main competitors are United airlines, Alaska airlines etc. Rivalry among competitors sets the price-Southwest Airlines is a discount airliner. Rivalry is increasing, as the market decreases, and competitors downsize, the competitors become more or less equal in size and capacity. This means that as economic conditions worsen, competitors downsize and then compete for the same remaining market. Threats of new entry: The threat of new entrants is low, the demand is not high. On top of that, there are hurdles, not necessarily the greatest; the FAA. Government regulations and restrictions imposed on those involved in this industry. Such would be government sanctions consequent of international issues. Threats of substitutes: Threats of substitutes is very high because many other form of transportation such as high speed trains, video conferencing, buses etc. While these alternates cannot offer the speed of travel, most of Southwest Airlines customers are attracted to the low price. Bargaining power of Buyers: The bargaining power of buyers is very high because many other airlines are present for which passengers can opt for instead of Southwest airlines. Suppliers include those who provide service/products necessary for Southwest Airlines to their business function. For Southwest Airlines, suppliers include mechanics (and other maintenance people), providers of fuel, food (the snacks that are offered). The suppliers do not have much bargaining power. Customers include both residential and commercial sectors. There is no bargaining power for customers, as there is no threat of backward integration; it is unlikely that customers of Southwest Airlines are going to build their own airplanes and fly themselves. Bargaining power of suppliers: The suppliers power is low for Southwest airlines because they have to charge the premium according to the strategy of competitors otherwise the passengers can switch off to the other airlines where he can have maximum benefits in terms of quality of service and the monetary value. BCG Matrix The Boston Consulting Group (BCG) Matrix is a simple tool to assess a companys position in terms of its product range. It helps a company think About its products and services and make decisions about which it should keep which it should let go and which it should invest in further. In 1970s, BCG experience curve work led to inside that has a significant impact on business thinking i.e. of rapid growth in market share was the important as the curve suggested then the usual approach resource allocation in which each business unit funded in on growth seems to be recipe for its failure. Business with low market share but high potential would never generate enough cash to win the race down the experience curve. Those with the high market share but few changes of growth would generate far more cash than those would use productivity. The BCG matrix can be diagrammatically represented as follow Question Marks Question marks are products that grow rapidly and as a result consume large amounts of cash, but because they have low market shares they dont generate much cash. The result is large net cash consumption. A question mark has the potential to gain market share and become a star, and eventually a cash cow when the market growth slows. If it doesnt become a market leader it will become a dog when market growth declines. Question marks need to be analysed carefully to determine if they are worth the investment required to grow market share. Dogs Dogs have a low market share and a low growth rate and neither generates nor consumes a large amount of cash. However, dogs are cash traps because of the money tied up in a business that has little potential. Such businesses are candidates for divestiture. Stars Stars generate large sums of cash because of t heir strong relative market share, but also consume large amounts of cash because of their high growth rate. So the cash being spent and brought in approximately nets out. If a star can maintain its large market share it will become a cash cow when the market growth rate declines. Cash Cows As leaders in a mature market, cash cows exhibit a return on assets that is greater than the market growth rate  ± so they generate more cash than they consume. These units should be  µmilked extracting the profits and investing as little as possible. They provide the cash required to turn question marks into market leaders. Strategies for Southwest airlines Ansoff Matrix Market Penetration Strategy Encouraging existing Customer to buy more Showing benefits for using more (associating freebies/extra service/membership with primary offering). Try to look for foreign entrants weakness. Product Development Seek additional distribution channels (More tie ups collaboration: Try seeking collaboration with international carriers, Bilateral discussions over seats and code-sharing between the carriers). New product development. Market Development Strategy Try to find out new customer group (Old-retired persons). Special offering for first time fliers. Diversification strategy May go for other services like international flights etc. (concentric diversification). May go for arrangement fashion shows (horizontal diversification). May go for other things, which can lure the youth. SWOT Analysis of Southwest Airlines Strengths Southwest has successfully adopted a cost leadership strategy. Southwest maintains operating expenses per available seat mile at 15-20% below average. The company has no baggage handling, no meals, no central reservations, and no assigned seats. Because all of its planes are Boeing 737s, maintenance, turnaround, and training costs are contained. The company has embraced technology that will reduce costs (e.g., ticketless travel). The company has a reputation for great customer service. 28 years of safe, reliable operations 5 consecutive years of Triple Crown Customer Service 5 consecutive years of record profits and 24 consecutive years of profitability Top ranking in the Airline Quality survey conducted by The National Institute for Aviation Research for two of the last three years A route system that has grown to 52 airport in 25 states, carrying more than 50 million customers on 243 Boeing 737 aircraft, etc. The company has a strong, fun-loving, employee-oriented culture. The companys mission statement focuses on these aspects of the business. The companys growth has been steady and planned. Southwest enters new markets only when they can achieve frequent flights. The companys marketing focuses on its low prices, convenience service and sophisticated combination of advertising, public relation and promotions. Weaknesses Gap between Southwest and the rest of the majors has narrowed as other carriers have attempted to emulate Southwest formula. Southwests competitors are offering shuttle services that compete directly with the company. They are also operating, investing in, and forming alliances with regional carriers. As the result of its steady, planned growth strategy, there are numerous untapped domestic markets Pilot and Flight Attendant Unions have increased salary and benefit packages to be the highest in the industry. Continued increases in Seat cost per Mile will not allow southwest to remain a low fare carrier. External Opportunities and Threats Opportunities There are opportunities for expansion to new markets. The new Boeing 737-700 has the ability to fly longer distances nonstop, which may change the definition of short haul. Demographic trends appear favourable to an airline focusing on price and reliability. The consumer continues to seek convenience and time savings. Flying, rather than driving, will meet that need if the price is right and the airline is reliable. The competition is looking to international, rather than domestic markets, for growth opportunities. Improved computer technology will allow more ticketless transactions and reservations made by PC. Threats Southwests ability to hold the line on costs will impact its cost leadership position. The largest cost component is labour. This cost could be impacted by union actions, which cover 85% of Southwests workforce. The second largest cost component is fuel, which could be negatively impacted by economic or political events. Government regulation could hinder Southwests ability to control costs, control fares, or enter new markets. Recent government crackdown on safety (e.g., insulation, cargo fire detection) means costly retrofits. Proposed re-regulation would limit existing firms ability to respond to under-pricing by new companies. Prior to deregulation in 1978, carriers were limited in their ability to enter new markets. The government recently proposed an increase in facility tax rates, which would have resulted in higher costs. Improved telecommunications may lower demand for air travel, or may lower demand for discount airlines. E-mail and teleconferencing can result in less need to travel. Consumers may demand personal technology on planes, such as movies, phones, games, etc. Alternative forms of transportation, such as a high-speed railway, could weaken demand for air travel. Also, if the economy weakens, people may choose to drive rather than fly. Southwest would be hurt if the public perception were that low price equates to low quality. Competitive Advantage for Southwest airlines Focus on Customer Service. Embracing the New economy through the use of internet tickets sales. Focus on lowest cost fares. Internal demand Keeping fares lower through cost reduction methods Lowest cost due to no assigned seating No meals on flights Lower overhead expenditures Use Hubless system to reduce costs

Unit 12

Unit 12: Business Online Assignment Brief 2012-2013 Edexcel BTEC Level 2 in Business ————————————————- Date assignment issued: 1 March 2013 ————————————————- Task submission closed: 29 April 2013 Contents Scenario3 Task 14 Task 25 Task 36 Task 47 Task 58 Task 6:9 Task 710 Task 711 Task 812 Task 913 Task 1014 ScenarioYou are the winner of a Young Enterprise Award. You are pleased that the large cash prize will help you to start your own local business in the Croydon area.Your choice of business will be one of the following: * Luxury car hire * Designer bags * Cosmetics for men * Travel agents * Clothes for babies and small childrenYou will need to design a website for your business to include the following: * An online request system for your customers * Location o f the business * Products or services available| Task 1 Front cover Design a Front Cover for your assignment. It should include the name of your business a relevant image and your name. Introduction Outline the purpose of the assignment and introduce the business you will write about Business IntroductionIntroduce the business you will be writing about by writing a report to include: * Name of the business * Type of ownership (ie sole trader, private Ltd etc) * Product/service being sold * Proposed location * Who are your customers * Identify the resources and equipments you would require to get started Check you have done the following: * Used paragraphs to structure your work * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 11 March 2013 Time Deadline: 4pm Task 2 ————————————————-P6: D escribe the benefits to your business of marketing your product or service online Write a report that will describe 3 benefits to your business & 3 benefits to your customers of marketing your product or service online Check you have done the following: Used paragraphs to structure your work * Proof read your work using * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 11 March 2013 Time Deadline: 4pm Task 3 ————————————————- P1 Describe three different business organisations which operate online.Write a report using the following to help you: You must select a business from each of the following sectors: * Commercial * Educational * Government For each business you must also describe the purpose of their online presence you may use the following to help you: * Direct online selling of services * Government ser vices * Information * Advertising and marketing * Education Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document Upload this document to Moodle Task Deadline: 11 March 2013 Time Deadline: 4pm Task 4 ————————————————- M1 : Compare the features of three business organisations operating online Prepare a power point presentation comparing three business organisations operating online include the following: * Compare the features of each business * Explain how effective the features are for each organisation ————————————————- D1: Make at least three recommendations for a business organization considering go ing onlinePrepare a power point presentation giving three recommendations for a business organization considering going online Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline:25 March 2013 Time Deadline: 4pm Task 5 ————————————————- P2: Explain how each of the three businesses operate their activities online. ————————————————- Write a report using the following to help you: Brochure * Mail order * Inviting online transactions * Providing information only You must explain how each business use their website to engage and interact with users Check you h ave done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 18 March 2013 Time Deadline: 4pm Task 6: ————————————————- P3: Explain the issues your small business would need to consider to go onlineWrite a report to explain 3 issues your small business would need to consider to go online. You should investigate the functional areas behind an online presence and how these interact to support the website Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 25 March 2013 Time De adline: 4pm Task 7 ————————————————- P5: Create web pages to meet the needs of your customersCreating a web page Create web pages to meet the needs of your customers you must include some of the following: * Word, power point or other suitable packages * Hyperlinks, graphics, background colours, images * Images from scanners, digital cameras, clip art etc When you have finished your design you must check the: * colour combinations, hyperlinks are functioning, content, formatting, images etc M3: Explain how the website assists in achieving the aims and objectives of the business user| Write a report to explain how the website assists in achieving the aims and objectives of the business user.You must explain why marketing online fits in with the aims, objectives and operation of the organization. Task Deadline:15 April 2013 Time Deadline: 4pm Task 7 D3: Justify the use of di fferent features in the design of your website| Prepare a power point presentation to justify the use of different features in the design of your website and how it contributes to the success of the final creation. Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) Save the document * Upload this document to Moodle Task Deadline:15 April 2013 Time Deadline: 5. 00pm Task 8 ————————————————- P4: Explain the operational risks for your business organisation operating online Write a report to explain 3 operational risks for your business organization operating online and the problems caused with the lack of face to face interaction. M2: Analyse the benefits to business and customers of conducting business online| Write a report to ana lyse the benefits to business and customers of conducting business online.You should analyse the features of the web pages you have created; explain their suitability and how the online presence will benefit the business and its customers. D2: Suggest ways in which your business could deal with the operational risks associated with an online presence| Prepare a power point presentation suggesting ways in which your business could deal with the operational risks associated with an online presence. You must identify the risks and the methods a business could use to stop them. Check you have done the following: * Used paragraphs to structure your work, using your own words – not opied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 22 April 2013 Time Deadline: 4pm Task 9 P7 Outline the impact of online business on society| Write a report to outline the impact of online business on society. You should include the following: * Global presence * Level of response * Financial advantages * Effects on customer convenience Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 22 April 2013 Time Deadline: 4pm Task 10 M4: Analyse the consequences on society of an increase in online business| Write a report to analyse the consequences on society of an increase in online business. Use an example of an existing business you are familiar with to analyse how people’s lives have been affected. D4: Evaluate the benefits and drawbacks to society of increasing business online| Write a report to evaluate the benefits and drawback to society of increasing business online.You must include in your report the impact of going online both now and in the future. Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 29 April 2012 Time Deadline: 4pm Upskills linkTasks 1-10 you will be required to judge how much to write and the level of detail to include. You must present information in a logical sequence using paragraphs where appropriate. Write in complete sentences, using correct grammar and spelling. |

Actual families Essay

The views of actual families and perceived families on inner city family values are different in the sense that reality hits actual families. Our minds can perceive what should be done but if we check reality, poverty is a serious problem that should be dealt with fervor. Teaching family values is the foundation of all solutions to these problems. Why is that so? If children learn family values at home and the parents show them good example in practicing these values, children will most likely emulate the parents (Learning Family, 1999, p. 1). Then there will be no existence of violent crimes since people practice compassion. There will be no extreme poverty since people practice being industrious. All these could be perceived in the mind but can be transformed into reality. Finally, it is not true that inner societies should believe that poverty is part and parcel of the society they belong. Poverty can be eradicated by all means if cooperation of the people concerned can be given. However, there are people who become poor because of the things that they do not have control of. And other people experience poverty because they are too indolent to work hard. The former cause of poverty deserves to be treated as recoverable and can be solved. See more: Beowulf essay essay And there is nothing we can do for people who become poor due to idleness and slothfulness. Thus, family values of industry and integrity must be upheld in both actual and perceived families on inner cities. References Ashman, K. & Hull, G. 1999. Understanding Generalist Practice. USA: Nelson-Hall, Inc. International Herald Tribune. 2008. Global Food Shortage; America’s light still shines; moving too fast. Retrieved September 30, 2008, from http://www. iht. com /articles/2008/03/13/opinion/edlet. php. Learning Family. 1999. Learning Family Values. Retrieved September 30, 2008, from http://www. learningfamily. net/about/values. htm. News 24 Website. 2008 August 25. Poverty, parenting cause crime. Retrieved October 1, 2008, from http://www. news24. com/News24/South_Africa/News/0,,2-7-1442_2382088,00. html. Overpopulation Website. 2008 September 7. Impacts. Retrieved September 30, 2008, from http://www. overpopulation. org/impact. html. Vogel, S. 2008 August 24. Gazette Extra. Does Poverty Equal Crime? Scholars disagree. Retrieved October 1, 2008, from http://gazettextra. com/news/2008/aug/24/does-poverty-crime-scholars-disagree/. Wattenberg, M. , Edwards III, G. & Lineberry, R. 2003. Government of America. USA: Addison- Wesley Educational Publishers, Inc.

Instagram Is A Social Media Website And App Like Many Others

Instagram is a social media website and app like many others that can connect and create interactions among different people from around the world. It is distinguishable among other social media apps due to its color choices and camera logo. This logo can draw new users no matter the age. For celebrities, it has become a way to keep in touch with fans and allow them to publicly share moments through a photograph or video. All Instagram users have a variety of options in which they can choose to communicate with others. They can post a picture with or without a caption, post videos, comment on others’ posts, connect it with snapchat to share your story, send a direct message, or even go on live on stream and allow multiple people†¦show more content†¦Beauty gurus also influence their audience by saying it is a fun way to express themselves and make a note that makeup is not needed to feel or appear beautiful. Many accounts embrace their flaws to the public despite the chance others can have to criticize. Not only can Instagram help create new subcultures, but it also can also allow those interactions to take place in person. The different forms of communication online have kept people interacting with one another despite the miles between them. Beauty gurus that are international do not only stay in touch with their community of followers online, but also try to arrange meet ups in person. Through social media, they can arrange and notify others of when and where meetups will be taking place. The most common form of creating meetups are at beauty conventions within the Los Angeles area. International artists are known to fly to Los Angeles for events such as meetups at conventions. Beauty convention entrances are not free for the public, tickets can range anywhere from eighty dollars to three-hundred dollars depending on what types of access or exclusivity is wanted. 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