College is an Opportunity free essay sample

School is an open door not exclusively to grow my comprehension of natural thoughts, yet additionally to pick up information and involvement with regions less recognizable. A balanced way to deal with training accommodates various potential vocation ways and gives me the devices to move toward various thoughts and ideas receptively. I have for the longest time been itching to work in the field of science. I feel there is so much that presently can't seem to be found, thus far that it very well may be taken. The chances to make a commitment, to accomplish something great in this world and to help individuals are for all intents and purposes boundless. At last, I might want to go into optometry; I realize that such a calling will permit me to join all viewpoints that I search for while thinking about a profession and instructive way. Optometry will permit me to accomplish something significant in the public arena, something that helps others, and I realize that helping other people will prompt a sentiment of satisfaction inside myself too. We will compose a custom paper test on School is an Opportunity or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page It is likewise the ideal opportunity to turn out to be increasingly included what I accept to be the best learning strategy: applied science. Hands-on science classes permit understudies to really see a name in a manner of speaking, which I accept is significant. It is my expectation that the University of Puget Sound will offer precisely what I need. While Optometry is an objective of mine now, I likewise accept that it would be practically credulous to secure myself in just a single alternative with as scarcely any encounters as I have had at age seventeen. An adolescence in Mayberry-like Moscow, Idaho, while accommodating a sheltered and steady condition, likewise came up short on the decent variety of thoughts and encounters that I realize a school like Puget Sound brings to the table. I am most sure that an instruction at Puget Sound will furnish me with the essential difficulties and chances to help me into the profession I had always wanted.

Recognizable Traits of Natalie free essay sample

Natalie, a wonderful animal known to be connected to me by half of my blood, Is an uncommon one to discover. It took Me Seventeen years to discover her. Raised not very a long way from here, her life has been a gutsy one. I at long last have picked up the mental fortitude to investigate the methods of Natalie to show you how to detect her. Ive ordered a rundown of simple conspicuous qualities. 1. Brilliant Blue Eyes: When you investigate her eyes Its Like investigating the sky on a reasonable, radiant day.They re one of numerous characteristics of hers that pull individuals In without acknowledging what shes doing. Its as though a spell was standings upon you. 2. Moving Queen: in contrast to myself, Natalie is entirely adaptable. She has been moving since she could keep her equalization. She is one of the main relatives I realize that can carry her advantage corresponding to her head. We will compose a custom exposition test on Conspicuous Traits of Natalie or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Give her a beat and she can move to anything. 3. Interest With Teal: If you place anything with the shading blue-green on it before Natalie she makes certain to discover it wonderful.If you truly need to place her in to a daze I would propose utilizing splash-color. It is supposed to be somewhat more compelling. 4. Open Arms: Whether she Just met you or scarcely knows you Natalie makes certain to invite you into her life. She adores making companions and is exceptionally social. Simply make certain to be pleasant back supposing that you arent you could downgrade your respect of being her companion. Things To Remember That Will Keep Her Hypoactive: Clowns Lightness places opened windows Spiders Being made to wink Horror motion pictures Recognizable Traits of NatalieBy flexibility Natalie, a wonderful animal known to be joined to me by half of my blood, is an uncommon methods of Natalie to show you how to detect her. Vive assembled a rundown of simple unmistakable When you investigate her eyes its like investigating the sky on a reasonable, radiant day. They are one of numerous qualities of hers that pull individuals in without acknowledging what shes doing. In contrast to myself, Natalie is entirely adaptable.

The Importance of Formal Writing

The Importance of Formal Writing Because of the dramatic changes in writing that have resulted since the advent of the Internet and mobile devices, the lines between formal writing and casual writing have blurred. For example, when writing an email to a friend or posting to a social networking site, it is acceptable to use informal writing. However, in other cases, such as when writing a business report, an email to a boss, or a thesis, the writing style must be more formal. Thus, it is important to identify your audience and the appropriate style of writing to use by keeping in mind what you are writing and to whom. This article will discuss some guidelines for formal writing.Emoticons should never be usedFirst of all, it is never acceptable to use emoticons, including smiley faces, sad faces, winks, etc. Never. I suggest finding another way to tell your boss you are very happy about your raise or you may be finding another job!Use proper spellingUse correct spelling all of the time. This includes avoiding short fo rms and only using words that are found in the dictionary. When in doubt, look it up. This means that you must write tonight instead of 2nite and because instead of bc. The shortened versions are just too informal. In addition, informal spelling is often difficult to decipher.Use proper punctuationUnless you want to sound like an overly excited teenager writing a text message, you should limit yourself to one exclamation point, regardless of how excited you might be when writing a sentence. The same applies to question marks and to the ellipsis (which should have only three dots). In addition, you should also void the ampersand (); write out the word and.Use full wordsContractions are appropriate only for conversational use and for informal writing, never for technical or formal writing. Note that the full form of cant is one word: cannot not can not. You should also avoid using abbreviated words such as TV and photo and use the full versions such as television and photograph.Avoid using colloquial words/expressionsInformal writing might utilize nouns like:contraptionfirekidhow comequoteA formal writer would prefer:devicedismisschildwhyquotationInformal writing may sound more like conversation while formal writing should be more polished.Avoid using first and second person pronounsFormal writing often tries to be objective, and the pronouns I and you tend to imply subjectivity. Instead, use words such as one, ones, the reader, the authors, etc. For example:Informal: You should sleep eight hours each night.Formal: One should sleep eight hours each night.Avoid the use of clichésIn order to ensure that your writing is professional, you need to use a basic language that all English speakers will understand. Therefore, do not use clichés or idioms that people may not understand. There are certainly much better ways of expressing your thoughts. Clichés are perhaps the most common hallmark of informal writing. Rather than saying someone had a cow, just simply say they were very upset. The reader will still get the picture. Here are some more examples of clichés to avoid:Good things come to those who wait.Never a dull moment.Writing on the wall.Calm before the storm.Do not write as you would speakSo, like, you know, I totally dont even do that OMG! To ensure you are maintaining a formal tone, you need to leave out words and phrases that are not essential to conveying your point. For example, avoid using well, like, for sure, you know, and similar phrases.Do not start a sentence with a coordinating conjunctionIn formal writing, do not use coordinating conjunctions such as and, but, so, or or to start a sentence. Coordinating conjunctions are meant to join words, phrases, and clauses and, therefore, it is awkward to begin a sentence with one. Consider attaching the sentence that starts with a coordinating conjunction to the previous sentence, substituting the period for a comma to produce a compound sentence. You can also use transitional adve rbs such as:additionally or moreovernevertheless or howevertherefore or thusalternatively or instead or otherwiseAvoid using the word getTry to avoid all forms of this verb and replace it with a more formal, descriptive verb. For example:Informal: I got an A in the course.Formal: I received an A in the course.Informal: She didnt get the joke.Formal: She did not understand the joke.Informal: The machine never gets used.Formal: The machine is never used.Familiarize yourself with formal writingOne of the best ways to become familiar with formal writing is to read it. Newspapers, magazines, business reports, and journal articles are great sources of formal writing. They can also help you expand your vocabulary.ProofreadIf your e-mail to a friend has a small typographical error, it is likely not a big deal. However, a typographical error in an e-mail to your boss appears very unprofessional. Therefore, proofreading is an integral part of formal writing. This often involves revisiting a d ocument after some time has passed since you wrote it or printing out the document and reviewing it line by line. Alternatively, you can ask a peer to review it.Finally, the above-referenced examples illustrate just some of the differences between formal and informal writing. The main thing to remember is that both are correct, it is just a matter of tone and setting. As you can see in this article, I have attempted to walk the fine line between both formal and informal.

High-Quality Research Papers on the Abortion Topics

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Racism Is Something We Have All Witnessed - 1322 Words

Racism is something we have all witnessed. Many people believe that race is a way to categorize other humans, but it is typically a stereotyped classification of people with no accurate reasons. In other words, the distinction we make between races has nothing to do with genetic characteristics. Race is not a real difference in people, and was created by how people see and understand ideas, culture, and customs of people we are not used to or don t seem the same as us.. The definition of race depends on when and where it is being used. In U.S. history, the label â€Å"white† has different meanings and has changed over time, adding groups like Italians, Irish and Jews. Other groups, like African, Latino, Asian, etc., have found the path for†¦show more content†¦This is because our brains are accustomed to seeing a colored person less than a white person. A little roll of the eyes or a look of disgust may seem like no big deal, but to the person receiving these actions, it may be very hurtful. Nicholas Kristof says, â€Å"Research in the last couple of decades suggests that the problem is not so much overt racists. Rather, the larger problem is a broad swath of people who consider themselves enlightened, who intellectually believe in racial equality, who deplore discrimination, yet who harbor unconscious attitudes that result in discriminatory policies and behavior.† Most people these days probably believe in equality and are unaware that they are discriminating. Racism can be silent and hard to spot but it is â€Å"evil and sharp as a knife.† White supremacy in America has been happening for many centuries, and even the abolition of slavery only set them free, they still did not have any rights. Instead, it was kept alive throughout society in other ways in a racial caste system known as Jim Crow. Many doctors and researchers agree that â€Å"the worst racial atrocities that took place in the Jim Crow South were carried out by the medical establishment, not by night riders cloaked in sheets.† Jim Crow was not just a set of laws, it was considered normal to keep people of color from exercising their rights as full citizens. Jim Crow showed that whites thought they were superior to other races,

Medical Tourism Study Case of Ijn Free Essays

string(181) " the use of internet and mobility of technology, the unavailability of certain procedures in the local market, and the reduced trade barriers encouraging the mobility of workforce\." Medical Tourism Sustainability through the Export Market Orientation Behaviours: The Case Study of Institut Jantung Negara (IJN) Ili-Salsabila Abd-Razak1 and Asmat Nizam Abdul Talib Universiti Utara Malaysia, Kedah, MALAYSIA The inclusion of tourism sector as one of the 12 recognized national key economic areas (NKEA) for the 10th Malaysia Plan represent the sector’s prospect in not only driving the nation’s economy, but also transforming the country into a high-income economy by 2020. With approximately 10 years left, many concerned groups are keen to know how this will be achieved. This paper aims at exposing the prospects of medical tourism as an essential subsector of tourism which would offer a number of proven benefits, and hence contribute to accomplishing the government aspiration of transforming the nation’s economy via the said sector. We will write a custom essay sample on Medical Tourism: Study Case of Ijn or any similar topic only for you Order Now In discussing the subject, the case study method is employed involving Institut Jantung Negara (IJN) as an emerging medical tourism provider in the country. Findings of the case study are presented herein. Key words: medical tourism, economy, Institut Jantung Negara Introduction The promising prospect of tourism as an economic stimulator has enabled it to be included in the list of 12 National Key Economic Areas (NKEA), which has been specifically drafted to transform the Malaysian economy into high-income economy by year 2020. While there are tremendous numbers of tourism categories, ranging from environment, cultural, sports, and entertainment, to name a few, this paper intend to highlight on the prospects of medical tourism as a significant tourism-related economic contributor in this country. Connell (2006) defined medical tourism as health-related tourism involving specific medical intervention. Among the most popular medical tourism products are orthopaedic and cardiac surgery, which are very popular among Asian medical tourism providers, as well as executive health evaluations, cosmetic surgery, joint replacement, and similar complex medical, surgical and dental procedures (Horowitz and Rosensweig, 2007). Therefore this is a distinguished industry than that of the wider health tourism industry which involves tourists travelling to search for spas, yoga and meditation, or any other forms of health tourism (Connell, 2006; Garcia Altes, 2005). 1 Email: ili. abdrazak@gmail. com 169 In a relatively detailed account of medical tourism development which began in 1800s, Schroth and Khawaja (2007) proposed that the current phenomenon is different due to the unique combination of global demand and supply within the international medical market. As observed in the region, this proposition is regarded as well-founded. The present development of medical tourism in the international market is very unique, manifested by the escalating statistics of players, patients and revenues generated around the globe of late. How Malaysia is positioned within this backdrop, and how it would affect the development of this fast emerging economy, are among the focus of discussion of this paper. The Statistical Development of Medical Tourism Medical tourism has been a very significant industry over the years. By judging from its health travel umbrella, the sector is expected to generate some handsome revenue of RM240 billion (roughly USD73 billion) in 2010, with ASEAN contributing RM9. 6 billion (roughly USD3 billion) (PEMANDU, 2010). Specifically focusing on medical tourism industry, the anticipated revenue to be generated in Asia is RM14. 2 billion by 2012 (roughly USD4. 3 billion), with Malaysia is expected to bring in RM2. 1 billion (roughly USD64 million) from that amount (Ang, 2009). As a comparison, India, another top Asian medical tourism destination, expects to gain USD2 billion by the same year (Connell, 2006; Horowitz and Rosensweig, 2007). These statistics surely are translated by a growing number of medical tourists around the globe. The movement of medical tourists is another significant indicator of this trend. At the global stage, approximately 350 000 medical tourists moved from developed nations to less developed countries for treatment in 2003, while a year later 1. 18 million patients travelled to India alone and another 1. million to Thailand for the same reason (Horowitz and Rosensweig, 2007). Glancing at the local development, the Association of Private Hospitals of Malaysia (APHM) has been projecting for a stable 30% growth of takings from foreign patients until 2010. This is apparent from the steady increase of foreign patients to Malaysia which recorded a total of 39 114 patients in 1998 and 374 063 patients ten years later (APHM; Liow, 2009). In terms of revenue, RM14. 1 million was documented in 1998 before jumped to RM299. million in 2008 (APHM; Liow, 2009), and is expected to contribute to another RM540 million in 2010 (Leonard, 2009). The revenue per patient has almost tripled from RM360 in 1998 to RM800 in 2008 (Choy, 2010). In the latest development, medical tourism is expected to generate RM4294. 4 million of Gross National Income, together with 5295 jobs in 2020 (PEMANDU, 2010). This occurrence has readily attracted a number of giant MNCs with diversified structure such as General Electric (GE) to invest further in the industry (Panjanadan, 2010). The Revolution of Medical Tourism The presented statistics did not appear by chance. The numbers occurred out of plausible factors. The development of medical tourism industry is indeed different (Horowitz and Rosensweig, 2007). As mentioned earlier, Schroth and Khawaja attributed the uniqueness of the industry’s current development to the forces of market’s demand and supply, which is in resonance with Horowitz and Rosensweig (2007) who ascribed it to the movement of patients from industrialized nations to less developed countries. Connell (2006) argued that medical tourism is a niche which 170 xperienced rapid growth and has become an industry. The said paper also enlisted several factors promoting the development of medical tourism, such as the low costs factor, the long waiting list, the relatively affordable international air travel and favourable exchange rate, plus the aging of the baby boomers generation. These factors are also often cited in a number of studies regarding medical tourism such as Hansen (2008), Herrich (2007), Horowitz and Rosensweig (2007), Garcia Altes (2005), Marlowe and Sullivan (2007), and Schroth and Khawaja (2007), to name a few. Apart from these popular factors, other notable factors motivating the development of the industry spotted in the literature extent are the use of internet and mobility of technology, the unavailability of certain procedures in the local market, and the reduced trade barriers encouraging the mobility of workforce. You read "Medical Tourism: Study Case of Ijn" in category "Essay examples" Hansen (2008) argued that the revolution in medical tourism today is consumer-driven. This is in line with Horowitz and Rosensweig (2007) who argued that the industry is market driven with complex involvement of multitude medical, economic, social and political factors. While the progress of the industry seems to be very promising, the general overview of Malaysia’s involvement at the international level is not very charming. Even though medical tourism experienced an astounding per annum growth of 22% from 2004 to 2009, the global share is still considered as small with RM350 million in 2010 (PEMANDU, 2010). Furthermore, PEMANDU also reported that while the global healthcare travel is a multi-million dollar industry, Malaysia is yet to get a sizeable share. The said industry is expected to generate USD75 billion of revenue in 2010 at the global level, while Malaysia is expected to make about USD0. 1 billion. The statistics provide a brief sight on the development in the country weighted against the global development. Malaysia should therefore be proactive enough to catch up with the global progress to stay competitive in the industry. To enable this, the players and responsible parties must quickly recognize potential constraints that can hamper the development and address the issues well. The Required Expertise and the Potential Economic Opportunities Based on previous arguments, medical tourism offers bountiful opportunities and chances. In order to remain competitive at the global stage, marketing strategies should be revised against the present circumstances. Marketing the medical expertise and offerings should be distinctively conducted. The primary concern of assessing an excellent marketing strategy is the effectiveness of the strategies implemented. StuartKregor (2005) argued that defining marketing excellence for medical-related industry is different with that of the commercial-based industry. As customer is the centre of marketing excellent in the industry, the paper suggested that the effectiveness of marketing strategies should then be done by measuring the customer’s satisfaction over the service provided. Therefore, all other marketing excellence measured by considering the profit, return on investment or sales as in any other commercial industries should be changed to be more customer-oriented rather than organizationaloriented. Building he strategies can be done by â€Å"developing, communicating and delivering the right emotional benefits to the targeted customers† (Stuart-Kregor, 2005, pp. 117). The right emotional benefit here is viewed as brand by Stuart-Kregor (2005). This paper is in agreement with the argument, which is to develop the marketing strategies by focusing on the emotional benefits (brands ), and assess the effectiveness of the strategies by measuring the satisfactions of the customer. Further discussion on this is available in the next section. 171 The science of excellent marketing strategies would be wasted without a good delivery system. The state of local expertise, technologies and facilities must be attended to in order to assess the quality of the service offered against the global level. This is where the industry should strive to be as similar as other excellent providers. The commodification of medical tourism (Chee, 2007) is an evident of this occurrence. Dunn (2007) argued that patients are making choices on medical tourism destinations based on how similar is the service delivered, especially concerning patients from industrialized nations, and the service is expected to come with much lower price. Consequently, it is observed that patients are not looking for low cost products at the expense of the quality in the industry. Successful players realize this and capitalize on the factors well. This explains the rapid movement of workforce and technologies across the four corners of the world. India as an example has been successful in luring its medical doctors who have been trained and worked abroad to return with their internationally recognized expertise and work in the country. Thailand and United Arab Emirates have been successful in rearranging for international collaboration in the industry (Schroth and Khawaja, 2007). Through these strategies, the countries have been able to keep their expertise, technologies and facilities up with the global standard. Proposed Strategies of Reviving and Sustaining Medical Tourism: The Case of IJN With the national governments’ involvement recently (Chee, 2007; Noor Hazilah, Roslan Johari and Kadar, 2010; PEMANDU, 2010), the industry has been attracting the interest of many concerned parties. Since the medical tourism is fast becoming a commodity (Chee, 2007), its marketing strategies should be focusing more on brands and less on products to be distinctive than other providers. As in Malaysia, the country is capable of offering similar products with the rest of other players in the world. While Malaysia has been focusing on cost all this while, it is suggested then for the country to deliver a unique brand which is capable of attracting the interest of potential medical tourists, without desecrating the cost advantage. In order to do so, it is particularly important for the players to implement the export market orientation behaviours within their organization, which are generating, disseminating and responding to the export market intelligence (Cadogan, Diamantopoulos and de Mortanges, 1999). Consequently, Malaysia is expected to be able to woo medical tourism patients even more. Hazilah et al. (2010) reported that a medical tourist spends double than a regular tourist while they are in the country. This high buying power therefore is capable of generating more economic opportunities. The medical tourist needs are also offering a lot of opportunities for Malaysian. Apart from medical attention, they need to have accommodation for their accompanying family members. New jobs have been underway to better serve the medical tourists, such as the healthcare broker. A healthcare broker assists the patient to choose a medical institute and arrange for the patient’s needs while in here, including visa, accommodation and holiday arrangement. Thanks to the internet, these can be arranged prior to the patient’s arrival in the country. To describe more of these strategies and opportunities, this paper choose to present the IJN as a case study merit the discussion. The National Heart Institute or Institut Jantung Negara (IJN) has been established in 1992. The privatization of the institute was done on many premises, especially concerning the potential it has to expand its expertise and to liberalize the 172 financial capabilities of the institute. IJN did not take long to materialize that. A year after its privatization the institute has been able to be financially liberalized and hence reduce the government intervention in its administration. By now, IJN has accomplished a great number of medical milestones recognized not only in the country and the region, but also internationally. To further advance ahead in medical industry, IJN is joining its local peer private institutions to take part in the global medical tourism industry. The previous mentioned factors of global medical tourism industry’s progressive development served as the basis for IJN to be a part of the industry. Besides, like Singapore, the medical tourism industry in Malaysia is receiving a lot of government’s assistants. Being a nationally structured industry, medical tourism therefore is regarded as a potential industry in which would be able to position IJN better. The Malaysian government has been playing an active role in developing the industry in Malaysia since 1998. The main driver of this is to revive the private medical industry after the 1997 Asian economic downturn which has affected the industry very badly. The success story of Thailand which managed to get the industry out of the crisis by focusing on delivering the service to foreign patients has prompt the government to encourage private players to do the same. Consequently, while Thailand has been restructuring the industry without much government involvement, Malaysia and Singapore has been leveraging the industry well with cooperation between the public and the private sectors. IJN has been viewing this very positively and has since become a significant player in the region. While being rapidly developing the industry, the players recognized several major constraints which are able to slow down the progress. Coordination is a key constraint. To increase coordination, the Association of Private Hospitals of Malaysia (APHM) was formed to increase coordination between the private players. The steadily increasing number of foreign patients and revenues generated since 1998 as shown in Table 1 is an evident of the successful strategies implemented. However the industry, weighted against the global development, was still considered as insignificant. Resulting from the government’s enthusiasm towards medical tourism as a prospective economic driver industry, and the intensity and potentials portrayed by private sectors, the Malaysia Healthcare Travel Council (MHTC) was established in July 2009. The main purpose of the council is to coordinate promotional activities of medical and healthcare tourism industry in the country. As a part of the economic transformation program, the industry is expected to shift their attention to generate higher patients’ volume, expand the target market beyond Indonesia which is currently the main market of the industry, create alliance across border, and enhance customer experience in the first phase of the strategy. In the following phase, more attention is given on mproving the infrastructure and specialists capacity to attract the more profitable in-patient segment (PEMANDU, 2010). 173 Table 1. The Volume of Foreign Patients and Revenue Generated by Medical Tourism Industry in Malaysia Year 1998 2001 2002 2003 2004 2005 2006 2007 2008 Medical Tourists/Foreign Patients 39,114 75,210 84,585 102,946 174,189 232,161 296,687 341,288 374,063 Revenue (RM million) 14. 1 n/a 35. 9 58. 9 105. 0 150. 9 203. 66 253. 84 299. 1 Another strategy to improve the medical tourism performance is through focusing on specific players. There are approximately 223 private hospitals operating in the country in 2008 (Frost Sullivan, 2009). Of this number, the government has decided to focus on 35 private hospitals to capitalize on the industry with several characteristics outlined. The characteristics include being a member of APHM, has obtained the Malaysian Society for Quality in Health (MSQH), ISO or other international accreditations, offers major specialties and/or some sub-specialties, provides for a minimum 50 beds, and has its own websites. IJN has been one of the selected 35. The commitment demonstrated by IJN towards the industry is paramount. In order to be internationally recognized, the institute has been striving hard to be in the same par with the other international organizations. IJN has been accredited by JCI in 2009, which is a recognition of the strong culture of safety and quality within the organization. The internationally recognized accreditation is expected to improve IJN’s international positioning in the future. IJN realizes that in order to make the most of the industry, it needs to build a customer-oriented system. Beginning in 2006, the institute has been conducting the Customer Focused Program. The program was aimed at transforming IJN into a global centre of excellence by ensuring customers’ satisfaction. In 2008, the institute launched what was designed as the second phase of the program, called Customer Focused Culture. While the CFP was initiated to increase awareness of ensuring customers’ satisfaction, the CFC aimed at internalizing the institute’s shared values across the rganization. IJN also comprehend its capacity constraint which is becoming the largest hindrance from going big in the global medical tourism industry. Apart from improving on its culture system, the institute has been adamant in enhancing its infrastructure capabilities. A major extension work has been carried out at IJN to expand its capacities from 270 beds to 432, eight wards to 13, 23 ou tpatient clinic rooms to 59, and an international patient centre, to improve its service for customers. This is in line with numerous governments’ incentives offered to the private hospitals embarking on medical tourism industry to expand their infrastructure capacities. In August 2009, IJN has its new wing officiated by the Malaysian Prime Minister, who acknowledged that the institute has undergone RM230 million expansion program since 2005. In the same ceremony, the Prime Minister has also announced the proposal for IJN to become a research and development institute, measuring itself against the international best heart institute such as the Cleveland Clinic Heart Centre in the US. These are all evidences of how IJN has been greatly employing the export market orientation behaviors within its organization. In commenting the current development of the industry, IJN has expressed its concern for the country to be more progressive towards promoting medical tourism. 174 The IJN Holdings Group Managing Director, Datuk Mohd. Radzif Mohd. Yunus mentioned that the failure for Malaysia to capitalize on its capabilities in the industry would result to the loss of human capital as they will migrate to other countries with better offers. This is also reiterated by Datuk Syed Hussien Al-Habshee, the Secretary General of National Chambers of Commerce and Industry Malaysia (NCCIM) who said that the country need to step up its marketing efforts of medical tourism if it wants to catch up with Thailand and Singapore. PEMANDU (2010) has confirmed the assertion by reporting on the stronger growth of the industry by neighboring Thailand and Singapore. The set up of MHTC and several other initiatives are therefore deemed as timely to help Malaysia to rise in the industry at the global stage. Conclusion and Recommendation As exemplified in the discussion, medical tourism offers a lot of economic opportunities and hence is indeed a potential contributor to economic growth. However, Malaysia, while has been enjoying the growth of the industry vehemently over the pass few years, has not been capitalizing the industry well compared to the other global players. Therefore, the Malaysian players need to revise their marketing strategies and delivery system, as represented by IJN. The cooperative efforts between the public (government) and the private sectors too must be further carried on, especially for the sake of protecting the interests of the local society and the survival of the medical tourism players. It is strongly suggested for medical tourism players in the country to leverage on their expertise by focusing the marketing strategies on brands rather than on products, as well as enhancing on their infrastructure and culture systems to be more export market-oriented. In doing so, however, the players must not disregard the country’s current edge, which is the competitive cost. In terms of theoretical development, this paper is believed to be able to expose the medical tourism niche and its economic opportunities, as well as the marketing strategies fitting the industry. Quite a number of studies involving Malaysian medical tourism industry have been conducted. Nonetheless, this paper presents the scenario from the view of a single case study. It is highly suggested for similar studies to be conducted with the presence of empirical data to see the quantifiable aspects of the industry in the future. With such studies, it is expected that further theoretical contributions can be made, and hence the progress of the industry can then be expedited even more. Reference Ang, Elaine. Malaysian Medical Tourism Growing. The Star, February 14, 2009. Cadogan, J. W. , Diamantopoulos, A. , de Mortanges, C. P. (1999). A measure of export market orientation: Scale development and cross-cultural validation. Journal of International Business Studies, 30(4), 689-707. Chee, H. L. (2007, January). Medical tourism in Malaysia: International movement of healthcare consumers and the commodification of healthcare. ARI Working Paper, No. 3. Retrieved from www. ari. nus. edu. sg/pub/wps. htm Choy, L. B. (2010, April 13). Medical tourism good for Malaysia’s health. News Straits Times. Retrieved from http://findarticles. com/p/news-articles/newstraits-times/mi_8016/is_20100413/ medical-tourism-malaysias health/ai_n53130944/ 175 Connell, J. (2006). Medical Tourism: Sea, sun, sand and †¦ surgery . Tourism Management, 27. 1093-1100. Dunn, P. 2007. Medical Tourism Takes Flight. Hospitals and Health Networks, 81(11): 40-44. Frost Sullivan (2009, October 28). Frost Sullivan: Growing healthcare tourism in Malaysia. Retrieved from http://www. alaysiahealthcare. com/ Garcia-Altes, A. (2005). The development of health tourism services. Annals of Tourism Research, 32 (1): 262-266. Hansen, F. (2008). A revolution in healthcare. Review-Institute of Public Affairs, 59(4), 43-45. Health and medical tourism will boost growth: Datuk Liow Tiong Lai. The Star, November 08, 2008. Retrieved from http://www. wellnessvisit. com/liowhealth-and-medical-tourism-will-boost-growth. php Herrick, D. M. (2007, November). Medical tourism: Global competition in health care. NCPA Policy Report, No. 304. Retrieved from www. ncpa. org/pub/st/st304 Horowitz, M. D. Rosensweig, J. A. , Jones, C. A. (2007). Medical tourism: Globalization of healthcare marketplace. Medscape General Medicine, 9(4), 33. Leonard , T. (2009, October 28). Medical tourists to bring in RM540mil by 2020. Retrieved from http://www. malaysiahealthcare. com/ Marlowe, J. , Sullivan, P. (2007). Medical tourism: The ultimate outsourcing. HR. Human Resource Planning, 30(2), 8-10. Noor Hazilah Abd Manaf, Roslan Johari Dato’ Mohd Ghazali, Kadar Marikar. (2010). â€Å"Positioning Malaysia in Medical Tourism†. Paper presented at the International Conference on Marketing (ICMAR), June 2010, in Kuala Lumpur. Panjanadan, S. (2009, August 9). GE looking into enhancing presence in tourism Retrieved from healthcare. http://bernama. com/bernama/v5/newsbusiness. php? id=519842 PEMANDU (2010, September 21). Healthcare-EPP Panels. Retrieved from http://www. pemandu. gov. my/index. php? option=com_contentview=articlei d=619Itemid=139lang=en Schroth, L. , Khawaja, R. (2007). Globalization of healthcare. Frontiers of Health Services Management, 24(2), 19-30. Speech by YB Dato’ Sri Liow Tiong Lai, Minister of Health Malaysia, at the APHM International Healthcare Conference and Exhibition at KLCC, How to cite Medical Tourism: Study Case of Ijn, Essay examples

Dantes Hero Journey free essay sample

The Count of Monte Crests, Edmond Dances Is a very powerful figure that travels through different scenarios and troubles. It Includes him escaping Jail In the beginning after being framed. Secondly how he changed his identity six times through out the book in the challenges that he faces. Third is how he wanted to seek revenge against the people that had him put into Jail in the revelation and actions.And finally, Edmonds final stages of his rough and traitorous journey throughout his time of trying to seek revenge. Dances knows that there will be a big adventure ahead of him. Edmond Dances, you are under arrest, Under arrest, cried Dances, But why? Dante; must have been very mad and confused when this happened. Dances has been framed to someone elses advantage that planned this all out. The people that did this to Edmond Dante planned this out so that they can get revenge on him for being promoted to the ship captain. We will write a custom essay sample on Dantes Hero Journey or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Dances wants to seek revenge to these people and get his revenge on what they have done to him. Dances should not take things so seriously and put things behind him. In Conclusion, Dante will have a very big adventure ahead of IM and that he will do and become many things throughout his entire journey. Dante has been caught in many challenges through out his entire life as different people. Dante nevertheless had the presence of mind to hold his breath and tip open the sick with the knife which he still had in his right hand. (Dumas 80) Dante can have anything thrown at him and he still can solve his problems. Dances can do or be anything that he pleases. Dances has been in much life or death challenges that without his wits he could have died in. Dances must have devoted his life to academics so he can be very smart. Dante would not have been able to escape the prison without listening to the wise priest. In conclusion, Dances has gotten out of many challenges with his judicious and wise he Is.The second Dances had escaped prison he decided to change his name and personal info. Who are you, asked the captain in a terrible French accent, Im a Maltese sailor. (Dumas 83) Dante# has tricked the sailors into thinking that he is a sailor from a shipwreck. Dances can trick a lot of people Into believing that he is a different figure. For example, with Dante being able to trick the sailors he was able o achieve his goal of getting the treasure. Dances was able to find what he was looking for and became very wealthy.Dances will be able to do and become many different people on disguise. For instance, Dances has became six different people throughout the entire novel. Dante; has many enemies or friends that he doesnt want to know that hes alive. Dante; Is very smart and takes much risk In life. In Conclusion, when Dances Is more than one person he can complete what his goals are. Life and not change your identity at all. This is important not to do because it can cause much distress and untrustworthiness among people.

Lord Of The Flies Human Nature Essay free essay sample

Lord Of The Fliess: Human Nature Essay, Research Paper Lord of The Fliess: Human Nature # 8220 ; We are all liquidators and cocottes # 8211 ; no affair to what civilization, society, category, state one belongs, no affair how normal, moral, or mature, one takes oneself to be. # 8221 ; R. D. Laing British head-shrinker. R.D. Laing evidently dorsums up William Golding # 8217 ; s point of position that human nature is evil. Human nature is straight affected by the environment ; and is invariably altering due to the experiences of the person. Oscar Wilde one time said # 8220 ; The lone thing that one truly knows about human nature is that it changes. Change is the 1 quality we can predicate from it. The systems that fail are those who rely on the permanence of human nature, and non on its growing and development. The mistake of Louis XIV was that he thought human nature would ever be the same. The consequence of his mistake was the Gallic Revolution. We will write a custom essay sample on Lord Of The Flies Human Nature Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It was an admirable result. # 8221 ; Human nature depends upon the environment in which they are immersed. The thought that kids, non worlds in general, are swayed by the thoughts and actions of their parental figures is besides a cardinal thought of the book, # 8220 ; The Lord of the Flies # 8221 ; by William Golding. Because of the war in England where the male childs were from their homo experience was one of war. If there was no war traveling on in England at the clip they were evacuated from England, there would # 8217 ; ve been no deceases, no Lord of the Fliess, and surely no animal. Because if they had came with a good human nature so how would at that place hold been a animal which Golding classified as the basic evil inside all of us. Another thing that ties in with this that kids try to transcript what they see grownups do so if a kid sees an grownup smoke up or imbibe so he may believe that it is all right or it is right because their parents do it. As George Orwell one time said # 8220 ; Part of the ground for the ugliness of grownups, in a kid # 8217 ; s eyes, is that the kid is normally looking upwards, and the grownups are seldom looking down. Yet no affair what they will ever adore, look up to and love their parents. # 8221 ; But as was merely said sometimes that can be a bad thing. So what must we make? Well for starting motors why non seek to learn our kids better and attempt at all costs to put good illustrations for our kids so that our society will hopefully be salvaged from the God forsaken wrath of immorality. Children who # 8217 ; s parents smoke have a 40 % higher opportunity of smoking than kids who # 8217 ; s parents don # 8217 ; t smoke.1 Opportunities are it is a mix of two things, foremost the fact that they think that it is okay for them to make it since their parents do it, the second is because of the nicotine dependence could be passed on from grownups to their progeny. Now of class there are exclusions to the thesis like childs who smoke because their parents wear # 8217 ; T, but that is normally a little percentile of the population. Most kids will non make it as a rebellious act merely because they see their parents making it so therefor it is all right. Now as was stated briefly antecedently childs will a batch of the clip make what their parents do because they look up to them so why wouldn # 8217 ; t they copy what the grownups are making. So why can # 8217 ; t we merely halt wholly because we have a lazy society who culls change so this may take a batch longer than would be hoped for. # 8220 ; The lone thing that one truly knows about human nature is that it alterations. Change is the one quality we can predicate from it. The systems that fail are those who rely on the permanence of human nature, and non on its growing and development. The mistake of Louis XIV was that he thought human nature would ever be the same. The consequence of his mistake was the Gallic Revolution. It was an admirable result. # 8221 ; So with this in head why do people still rely on homo nature to stay the same when it has been proven that human nature is invariably altering. That is why our state has non late had a rebellion because our sires had plenty insight to cognize that things would non be the same 200 old ages from so. This thought was shown throughout the book by the childs altering their heads and revolting. First all the kids agreed that regulations were needed to maintain order amongst themselves. Then when they felt the drilling and unpleasant side of work and regulations they changed their human nature to that of a shirker or a individual who doesn # 8217 ; t follow society # 8217 ; s regulations and doesn # 8217 ; t effort to strive for excellence. Besides after voting Ralph the president, people still subsequently agreed and followed Jack. So fundamentally al that can be gathered by this information is that neer trust on human nature to stay the same. In decision, although it may no work due to the changeless changing of human nature, we must seek non to put bad illustrations for younger 1s who look up to us, and besides seek to give our kids the best life we can supply for them and learn them right from incorrect and learn them the right ethical motives. Basically, we should merely seek to make the best parenting occupation we can make and trust the information and things you taught him or her will assist them through life.

Cause Effect Analysis Essays

Cause Effect Analysis Essays Cause Effect Analysis Essay Cause Effect Analysis Essay As an operator who works in oil and gas industry, I will present a life incident in one of the oil and gas location called Piper Alpha disaster UK. Piper Alpha was a North Sea oil production platform operated by Occidental Petroleum (Caledonia) Ltd. The disaster began with a routine maintenance procedure. On the morning of the 6th of July, a certain backup propane condensate pump in the processing area needed to have its pressure safety valve checked. The work could not be completed by 18. 00 and the workers asked for and received permission to leave the rest of the work until the next day. The tube was sealed with a plate. Later in the evening during the next work shift, the primary condensate pump failed. None of those present were aware that a vital part of the machine had been removed and decided to start the backup pump. Gas products escaped from the hole left by the valve and lead to an explosion and resulting fire that destroyed the platform on July 6, 1988, killing 167 men, with only 59 survivors. The death toll includes 2 crewmen of a rescue vessel. Total insured loss was about ? 1. 7 billion (US$ 3. 4 billion). The generation and utilities module, which included the fireproofed accommodation block, slipped into the sea. The largest part of the platform followed it; the whole accident took place in 22 minutes. That was the end of Piper Alpha. What went wrong? The fishbone diagram identifies some possible cause and effect. METHOD/PROCEDURE ENVIRONMENT MATERIAL MANPOWER MACHINE Poor leadership Poor maintenance PTW risk assessment use incorrect Absence of blast wall Inadequate maintenance/safety procedure Poor practice /audit complacency Lack of communication between crew shift Lack of training Deluge fire system turnoff Primary condensate pump failed No quality checking on production line Poor production planning Poor isolation of maintenance Heat, smoke and fire Hazardous area Carbon monoxide/fumes Piper Alpha disaster UK Using the cause and effect analysis tool, as defining the problem first, brainstorming as the second step and Identify cause, I and my teams outline some of the major challenges for oil and gas facilities, which fall into two categories. The first is overcoming the physical environment. The second is doing this in a manner that meets regulatory requirements and increasing societal expectations related to environmental performance and social benefits. This report was instrumental in bringing about the regulatory control of Offshore Installations (Safety Case) Regulations. A safety case is a written document in which a company must demonstrate that an effective safety management system (SMS) is in place on a particular offshore installation. With respect to the first of these challenges, significant progress has been made through the development of ISO Draft International Standard, addressing design, construction, transportation, installation, and removal of offshore structures, related to the activities of the petroleum and natural gas industries. Focus areas for advancement and extension of Oil and Gas development include: ? Adherence to Permit-to-Work SystemThis was a system of paperwork designed to promote communication between all parties affected by any maintenance procedure done on the platform. The system on Piper Alpha had become too relaxed. Employees relied on too many informal communications and communication between shift changes was lacking. ?  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Disabling of protective equipment by explosion The firewalls on Piper Alpha could have stopped the spread of a fire. They were, however, not built to withstand an explosion. The initial blast blew the firewalls down, and the subsequent fire spread unimpeded.? Need for safety trainingThe workers on the platform were not adequately trained in emergency procedures, and management was not trained to make up the gap and provide good leadership during a crisis situation.? Auditing is vitalOccidental Petroleum had regular safety audits of its facilities but they were not performed well. Few, if any, problems were ever brought up, even though there were serious issues with corrosion of deluge system pipes and heads and many other issues. When a major problem was found, it was sometimes just ignored.? Proper isolation of plant for maintenanceThe disaster would not have occurred if the pump where work was being done had been positively isolated. Isolation is not achieved by shutting a valve but requires means such as insertion of a slip plate or removal of a pipe section.? Emergency Shutdown ValvesProper location of emergency shutdown valves and backup valves are essential to cutting off fuel supply in case of a fire; above water positioning provides testing accessibility for vigilant maintenance.? Fire and explosion protectionProtection against and mitigation of fire and explosion as well as fire fighting are of particular importance as there is no possibility to rely on outside assistance, such as the fire brigade.? Temporary Safe Refuge (TSR)TSR on each installation should have a breathable atmosphere through prevention of smoke ingress and provision of fire protection; escape routes and embarkation points should be determined through safety cases. Prevention of smoke ingress into TSR is available through smoke and gas detectors that initiate smoke dampers and prevent circulation of smoke throughout the TSR.? Evacuation and EscapeMore than one route to helicopters and lifeboats must be present at any given time to ensure evacuation of the platform in a crisis situation. To facilitate escape from a hazardous situation, luminescent strips and heat shielding provide visibility in smoke and protection from flames, respectively. Secondary escapes such as ropes, ladders, and nets are also available as backup for the more sophisticated escape methods. ?  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Use of wind tunnel tests and explosion simulations in designWind tunnels are useful to assess the effectiveness of the ventilation and the gas detection system. The explosion simulations help investigate the effect of different layouts on explosion overpressures and assess the effectiveness of blast walls. If all oil and gas industry embrace this new regulatory, which should address the risk of series of explosion event scenarios. This produces an approach more commensurate with that of quantitative risk analysis and away from the â€Å"worst case† scenario. It also puts explosion risks into context. Beside give training and seminars to new and old employees alike. Have people check employees’ performances in a given period. Have a computer-based information system to maintain the organization and staff awareness. It will not only give you back-up files but make the system work faster. Make sure it is maintained and updated at all times.

Illegal Immigration in the United States Essay Example | Topics and Well Written Essays - 1000 words

Illegal Immigration in the United States - Essay Example This paper dedicates itself to unveiling the core reasons behind advocacy for the need to educate these children on why policymakers should rethink their priorities as regards this issue. Before proceeding it is important to note that education is a basic right that should be accorded to all irrespective of there race or nationality, income disposition and so on. That said according to law a child born within the boundaries of United States is by birth a US citizen and thus entitled to receive all benefits of a US citizen and that includes proper education. 1 Therefore it would seem rather obvious that all and sundry should accept that there is indisputable need to educate these children. However, this has not been the case as the proposal has been met with robust opposition from a considerable number of people as they see it as potential destruction to the quality of education as well as one that could necessitate a change in the curriculum of education which is both tedious and exp ensive. The government cannot afford to sustain a publicly funded education program for all the children who land in the US with education, the reason being that the taxpayer would be the one to bear the brunt of increased taxes to support the programs.2 It is no secret that the US citizen is an already overburdened taxpayer and an added cost to it would strain most incomes to the breaking point. Away from that, the question begs, what benefits does the United States stand to gain from educating the children of illegal immigrants On the surface it would seem that this step will be counterproductive in that it reinforces further illegal immigration into the US. Nonetheless looking deeper there are some advantages to this. For example, well-qualified children will contribute to the educated and professional workforce in the US which obviously is much needed.3 It makes no sense to turn away potentially gifted individuals who may someday make a significant contribution to the betterment of the future welfare of the United States. Currently, the college ranking of US has dwindled significantly in relation to other industrialized countries and it is projected that this downward trend will continue unless something is done. Governor Jim Hunt has sat many education commissions and panel points out that the baby boomers glory is beginning to fade as many retires and the new entrants into the workforce are not as qualified and educated. Most of them constitute the minorities in the society who are also children of illegal immigrants. From a moral viewpoint, it is the government's ethical responsibility to educate these children. It is all about wanting the best for our children. Employers and church leaders who advocate for this posits that if enterprises depend on labor from illegal immigrants then it is only right that their children be educated in return. These illegal immigrants work so hard to earn a place in the United States and also contribute taxes (direct and indirect tax) to the government. This tax entitles their children to quality education.   Discriminate access to education poses a great danger to the internal security of the citizens of the US. This may sound far fetched but in perspective, it is not. This is because uneducated children of illegal immigrants would be forced to turn to crime in order to make ends meet for them and their families.

The Past Present and Future of Veterans Health Care Research Paper

The Past Present and Future of Veterans Health Care - Research Paper Example While the benefit is one not enjoyed by all Americans, the veterans' health care system has had its difficulties in providing good health care for those afforded the privilege. In the past there has been many issues with the cleanliness and availability of the services that had been promised. In addition, the issue of veterans' of heath care benefits is often up for both media and political review, threatening the whole system. However, there is evidence to show that the VA health care system is the finest in the United States and with better funding should serve as an example of how government run health care can save an inadequate health care system through privatizing. The biggest problem within the VA is that it is under funded. In a world where volunteering for service is not top on the career moves of most young men and where the draft is no longer being used, maintaining a health care system for those who have dutifully served and may need continuing care afterward is the one of the few ways in which men and women of the service are given proper acknowledgement for the gift that they given to their country. Overview The need for a better health care system for all citizens points to the need for a more approachable system of health care for those in military service. The health care that is provided for veterans' is defined by an as needed basis, but in remembering the nature of illness, one must remember that to wait to get service is to continue to suffer without care. Many appointments are not available for as long as a year, in which the medical issue can be expanded and then require more care than was originally needed had the patient been able to receive care at an earlier time (Gayton & Borden, 2008, p. 7). One advantage to the system is that it is also based on income so that those who have the complication of low income with medical needs can be seen sooner than those with resources from outside of the VA. History Throughout the history of the U nited States, medical benefits have been supported by the government for those who have fought in the service of the country. After the American Revolution, hospitals were erected by the government to treat soldiers in need of care after fighting for the right to be a country. In 1930, the government formalized veterans' benefits so that law could govern the care of soldiers. The unfortunate history of VA health care benefits is defined by a shortage of resources in which to service all of those who are in need. In 1930 there were 45 veterans' hospitals with 54 regional offices, but by 1948, after the end of World War II there were 125 hospitals with 102,200 beds, but there were still 20,700 soldiers in need of admission, but without the beds to service them (Gayton & Borden, 2008, p. 7). Background Current eligibility for veterans' health care benefits are based upon the: serving in military, navel or air service and being honorably discharged or having been a reservist who was cal led to active duty and completed the full call-up period. If not, one of the following might be true: the soldier was discharged or separated for medical reasons, the soldier served in combat operations within the last five years, the soldier had a non-pre-existing disability, the soldier was a prisoner of war, received a purple heart, was previously eligible for VA benefits, or receives state Medicaid benefits. After these qualifications are investigated other criteria might be used to situationally determine whether or not benefits are applicable (United States Department of Veteran Affairs, 2011).1 The highest priority for eligibility are those who have

The Southwest Airlines

The Southwest Airlines Southwest Airlines Co. is an American low-cost airline. Southwest is the largest airline in the world by number of passengers carried per year (as of 2009). Southwest maintains the third-largest passenger fleet of aircraft among all of the worlds commercial airlines. As of May 3, 2009, Southwest operates approximately 3,510 flights daily. Southwest has its headquarters on the grounds of Love Field in Dallas, Texas. Southwest Airlines has carried more customers than any other U.S. airline since August 2006 for combined domestic and international passengers according to the U.S. Department of Transportations Bureau of Transportation Statistics. Southwest Airlines is one of the worlds most profitable airlines, posting a profit for the 37th consecutive year in January 2010. Southwests successful business model involves flying multiple short, quick trips into the secondary (more efficient and less costly) airports of major markets, and using only one aircraft type, the Boeing 737. The Southwest Effect The success and profitability of Southwests business model led to a common trend being named after the company, the Southwest Effect. Since Southwests original mission in Texas was to make it less expensive than driving between two points (in the early 1970s, during the first major energy cost crisis in the U.S.), it developed a template for entering markets at rates that allowed the airline to be profitable, yet only on the basis of lean operations and high aircraft use. The key concept to the Southwest Effect is that when a low-fare carrier (or any aggressive and innovative company) enters a market, the market itself changes, and usually grows dramatically. For example, when fares drop by 15% from their historical averages, the number of new customers in that market may not just double, but actually quadruple, or more. Southwest has been a major inspiration to other low-cost airlines, and its business model has been repeated many times around the world. Europes EasyJet and Ryanair are two of the best known airlines to follow Southwests business strategy in that continent (though EasyJet operates two different aircraft models today). Other airlines with a business model based on Southwests system include Canadas WestJet, Malaysias AirAsia (the first and biggest LCC in Asia), Sir Richard Bransons and Australias Virgin Blue (although Virgin Blue now operates two aircraft types), Qantass Jetstar (although Jetstar now operates two aircraft types), Thailands Nok Air, New Zealands Freedom Air, Mexicos Volaris and Turkeys Pegasus Airlines. Although Southwest has been a major inspiration to many other airlines including Ryanair, AirAsia and Jetstar, the management strategies, for example, of Ryanair, AirAsia and Jetstar differ significantly from those of Southwest. Goals and Objectives Ensure highest quality Customer Service in the air or on the ground. Ready to help customers under any circumstances. Are there to ensure you make it from point A to point B safely To stay the most successful with low-fare, high frequency point-to-point carrier. History of Southwest Airline Ø On February 20, 1968 the Texan Aeronautical Commissions approved plans to fly in 3 states, the c5eators are Rollin King and Herb Kelleher Expanded through 1980s to 1990s by 1993 Southwest Airlines could fly in 34 states in 15 states They also expanded into new destinations California, Northwest, Florida, East Coast The competitors could not keep up, 500 pound cockroach that was too big to stamp out: Ø While the airfare was dropping the traffic went up tremendously, in 1994 United started a shuttle service, the large air carriers were feeding traffic into transpacific and transcontinental routes, they could not keep up In 2004 Southwest Airlines is fourth largest domestic carrier, customer boarded In 2002 they traveled in 58 cities and 30 states, it has been 13 years in a row that they are profitable, even after September 11, 2001, net income fell 52.9 percent, Southwest was the only airline company that had a profit all the other companies were in the red Was the first airline to achieve the Triple Crown, they had five difference Triple Crown dedicated to the Employees of Southwest Airlines for their excellent achievements. Southwest Airlines Mission and Vision Statement Mission The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. To give ordinary people the opportunity to fly. To the employees We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer. Vision To have a conservative increase growth, capitalize and cutback schedules of other airlines. To continue expanding conservatively in long-haul success. New Mission Statement Southwest Airlines is a company that is for anyone and every that wants to get from point A to point B by flying. Our service and philosophy is to fly safe, with high frequency, low-cost flights that can get passengers to their destinations on time and often closer to their destination. They fly in 58 cities and 30 states and are the worlds largest short-haul carrier and we make sure that it is run efficiently and in an economical way. Their technology is current such as our check-ins process is faster. Striving to expand and grow in a conservative manner is key, and being financially stable by keeping quality high and cost low. Their excellence is managing cost by our rapid twenty-minute gate turnaround, a non-stop flight with our airplanes, and a more productive workforce which keeps above our competitors. They treat our employees like customers, family and motivate and compensate them for doing a job well done. They continue to be in the Fortune Magazines most admired companies (2 nd in 2002) 100 best companies to work for. Since 1972 we have ranked first in Money Magazines featured in The 30 Best Stocks. In their communities they make donations to charities to organizations and people in time of need. New Vision Statement Their vision is to expand our locations both domestic and overseas by being the largest and most profitable airline company to achieve both short and long-haul carriers efficiently and with low cost. Also to be an airline carrier that has the most productive workforce to guarantee the best flight possible for each and every passenger. Acquisitions Morris Air One airline influenced by Southwest was Morris Air, founded in 1984 by June Morris and David Neeleman, based in Utah and operating in the northwestern U.S. Southwest Airlines purchased Morris Air and absorbed the capital and routes into its inventory and service. David Neeleman worked with Southwest for a short period. When his non-compete agreement expired, Neeleman founded JetBlue Airways, a competing airline that also incorporates (and in some ways, improves upon) many principles and practices pioneered by Southwest, including building a positive, warm employee culture and operating a simple fleet. Muse Air Southwest Airlines has mostly pursued a strategy of internal growth, rather than by acquisition of other airlines as commonly occurs. However, in addition to acquisition of Morris Air Transport (see above), Southwest did acquire competitor Muse Air in 1985, which operated McDonnell Douglas MD-80s. Muse Air was renamed TranStar Airlines. TranStar Airlines was then closed in August 1987. ATA Airlines Towards the end of November 2008, Southwest announced it was buying the operating certificate and the remaining assets of ATA Airlines. This acquisition transferred to Southwest Airlines ownership of New York LaGuardia slots formerly controlled by ATA. The transaction did not include any aircraft, facilities or employees of ATA. Political: Deregulation in 1978 1st big political win for southwest airlines. Government helped two major airlines get out of financial trouble after 9/11 attack. Economic: When economic conditions are unfavorable: Airliners very susceptible/vulnerable Discount airlines see profits People look for cheaper travel options Social: Flying on planes to get to where you need to be has been the norm for the last 30 years and will continue to be the norm in the foreseeable future. As more and more Spanish speakers come to live and travel in the US there is more need for airlines to be bi-lingual. Technological: Some airlines have converted to e-tickets, and have a self-checking machine. Many people use the internet to compare prices to find the best option for their trip. Environmental: Airlines have cut prices and offered expensive frequent flyer programs just to grab customers away from other airlines The regular airlines are starting to get away from the hub system and switch to the point to point system that southwest airlines uses. Legal: Legal issues have hindered airlines from making a full 9/11 recovery. Porters 5 forces Model Rivalry among competitors: There is high competition for Southwest airlines because other airlines are also there in US which are providing same services to the customers. Its main competitors are United airlines, Alaska airlines etc. Rivalry among competitors sets the price-Southwest Airlines is a discount airliner. Rivalry is increasing, as the market decreases, and competitors downsize, the competitors become more or less equal in size and capacity. This means that as economic conditions worsen, competitors downsize and then compete for the same remaining market. Threats of new entry: The threat of new entrants is low, the demand is not high. On top of that, there are hurdles, not necessarily the greatest; the FAA. Government regulations and restrictions imposed on those involved in this industry. Such would be government sanctions consequent of international issues. Threats of substitutes: Threats of substitutes is very high because many other form of transportation such as high speed trains, video conferencing, buses etc. While these alternates cannot offer the speed of travel, most of Southwest Airlines customers are attracted to the low price. Bargaining power of Buyers: The bargaining power of buyers is very high because many other airlines are present for which passengers can opt for instead of Southwest airlines. Suppliers include those who provide service/products necessary for Southwest Airlines to their business function. For Southwest Airlines, suppliers include mechanics (and other maintenance people), providers of fuel, food (the snacks that are offered). The suppliers do not have much bargaining power. Customers include both residential and commercial sectors. There is no bargaining power for customers, as there is no threat of backward integration; it is unlikely that customers of Southwest Airlines are going to build their own airplanes and fly themselves. Bargaining power of suppliers: The suppliers power is low for Southwest airlines because they have to charge the premium according to the strategy of competitors otherwise the passengers can switch off to the other airlines where he can have maximum benefits in terms of quality of service and the monetary value. BCG Matrix The Boston Consulting Group (BCG) Matrix is a simple tool to assess a companys position in terms of its product range. It helps a company think About its products and services and make decisions about which it should keep which it should let go and which it should invest in further. In 1970s, BCG experience curve work led to inside that has a significant impact on business thinking i.e. of rapid growth in market share was the important as the curve suggested then the usual approach resource allocation in which each business unit funded in on growth seems to be recipe for its failure. Business with low market share but high potential would never generate enough cash to win the race down the experience curve. Those with the high market share but few changes of growth would generate far more cash than those would use productivity. The BCG matrix can be diagrammatically represented as follow Question Marks Question marks are products that grow rapidly and as a result consume large amounts of cash, but because they have low market shares they dont generate much cash. The result is large net cash consumption. A question mark has the potential to gain market share and become a star, and eventually a cash cow when the market growth slows. If it doesnt become a market leader it will become a dog when market growth declines. Question marks need to be analysed carefully to determine if they are worth the investment required to grow market share. Dogs Dogs have a low market share and a low growth rate and neither generates nor consumes a large amount of cash. However, dogs are cash traps because of the money tied up in a business that has little potential. Such businesses are candidates for divestiture. Stars Stars generate large sums of cash because of t heir strong relative market share, but also consume large amounts of cash because of their high growth rate. So the cash being spent and brought in approximately nets out. If a star can maintain its large market share it will become a cash cow when the market growth rate declines. Cash Cows As leaders in a mature market, cash cows exhibit a return on assets that is greater than the market growth rate  ± so they generate more cash than they consume. These units should be  µmilked extracting the profits and investing as little as possible. They provide the cash required to turn question marks into market leaders. Strategies for Southwest airlines Ansoff Matrix Market Penetration Strategy Encouraging existing Customer to buy more Showing benefits for using more (associating freebies/extra service/membership with primary offering). Try to look for foreign entrants weakness. Product Development Seek additional distribution channels (More tie ups collaboration: Try seeking collaboration with international carriers, Bilateral discussions over seats and code-sharing between the carriers). New product development. Market Development Strategy Try to find out new customer group (Old-retired persons). Special offering for first time fliers. Diversification strategy May go for other services like international flights etc. (concentric diversification). May go for arrangement fashion shows (horizontal diversification). May go for other things, which can lure the youth. SWOT Analysis of Southwest Airlines Strengths Southwest has successfully adopted a cost leadership strategy. Southwest maintains operating expenses per available seat mile at 15-20% below average. The company has no baggage handling, no meals, no central reservations, and no assigned seats. Because all of its planes are Boeing 737s, maintenance, turnaround, and training costs are contained. The company has embraced technology that will reduce costs (e.g., ticketless travel). The company has a reputation for great customer service. 28 years of safe, reliable operations 5 consecutive years of Triple Crown Customer Service 5 consecutive years of record profits and 24 consecutive years of profitability Top ranking in the Airline Quality survey conducted by The National Institute for Aviation Research for two of the last three years A route system that has grown to 52 airport in 25 states, carrying more than 50 million customers on 243 Boeing 737 aircraft, etc. The company has a strong, fun-loving, employee-oriented culture. The companys mission statement focuses on these aspects of the business. The companys growth has been steady and planned. Southwest enters new markets only when they can achieve frequent flights. The companys marketing focuses on its low prices, convenience service and sophisticated combination of advertising, public relation and promotions. Weaknesses Gap between Southwest and the rest of the majors has narrowed as other carriers have attempted to emulate Southwest formula. Southwests competitors are offering shuttle services that compete directly with the company. They are also operating, investing in, and forming alliances with regional carriers. As the result of its steady, planned growth strategy, there are numerous untapped domestic markets Pilot and Flight Attendant Unions have increased salary and benefit packages to be the highest in the industry. Continued increases in Seat cost per Mile will not allow southwest to remain a low fare carrier. External Opportunities and Threats Opportunities There are opportunities for expansion to new markets. The new Boeing 737-700 has the ability to fly longer distances nonstop, which may change the definition of short haul. Demographic trends appear favourable to an airline focusing on price and reliability. The consumer continues to seek convenience and time savings. Flying, rather than driving, will meet that need if the price is right and the airline is reliable. The competition is looking to international, rather than domestic markets, for growth opportunities. Improved computer technology will allow more ticketless transactions and reservations made by PC. Threats Southwests ability to hold the line on costs will impact its cost leadership position. The largest cost component is labour. This cost could be impacted by union actions, which cover 85% of Southwests workforce. The second largest cost component is fuel, which could be negatively impacted by economic or political events. Government regulation could hinder Southwests ability to control costs, control fares, or enter new markets. Recent government crackdown on safety (e.g., insulation, cargo fire detection) means costly retrofits. Proposed re-regulation would limit existing firms ability to respond to under-pricing by new companies. Prior to deregulation in 1978, carriers were limited in their ability to enter new markets. The government recently proposed an increase in facility tax rates, which would have resulted in higher costs. Improved telecommunications may lower demand for air travel, or may lower demand for discount airlines. E-mail and teleconferencing can result in less need to travel. Consumers may demand personal technology on planes, such as movies, phones, games, etc. Alternative forms of transportation, such as a high-speed railway, could weaken demand for air travel. Also, if the economy weakens, people may choose to drive rather than fly. Southwest would be hurt if the public perception were that low price equates to low quality. Competitive Advantage for Southwest airlines Focus on Customer Service. Embracing the New economy through the use of internet tickets sales. Focus on lowest cost fares. Internal demand Keeping fares lower through cost reduction methods Lowest cost due to no assigned seating No meals on flights Lower overhead expenditures Use Hubless system to reduce costs

Unit 12

Unit 12: Business Online Assignment Brief 2012-2013 Edexcel BTEC Level 2 in Business ————————————————- Date assignment issued: 1 March 2013 ————————————————- Task submission closed: 29 April 2013 Contents Scenario3 Task 14 Task 25 Task 36 Task 47 Task 58 Task 6:9 Task 710 Task 711 Task 812 Task 913 Task 1014 ScenarioYou are the winner of a Young Enterprise Award. You are pleased that the large cash prize will help you to start your own local business in the Croydon area.Your choice of business will be one of the following: * Luxury car hire * Designer bags * Cosmetics for men * Travel agents * Clothes for babies and small childrenYou will need to design a website for your business to include the following: * An online request system for your customers * Location o f the business * Products or services available| Task 1 Front cover Design a Front Cover for your assignment. It should include the name of your business a relevant image and your name. Introduction Outline the purpose of the assignment and introduce the business you will write about Business IntroductionIntroduce the business you will be writing about by writing a report to include: * Name of the business * Type of ownership (ie sole trader, private Ltd etc) * Product/service being sold * Proposed location * Who are your customers * Identify the resources and equipments you would require to get started Check you have done the following: * Used paragraphs to structure your work * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 11 March 2013 Time Deadline: 4pm Task 2 ————————————————-P6: D escribe the benefits to your business of marketing your product or service online Write a report that will describe 3 benefits to your business & 3 benefits to your customers of marketing your product or service online Check you have done the following: Used paragraphs to structure your work * Proof read your work using * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 11 March 2013 Time Deadline: 4pm Task 3 ————————————————- P1 Describe three different business organisations which operate online.Write a report using the following to help you: You must select a business from each of the following sectors: * Commercial * Educational * Government For each business you must also describe the purpose of their online presence you may use the following to help you: * Direct online selling of services * Government ser vices * Information * Advertising and marketing * Education Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document Upload this document to Moodle Task Deadline: 11 March 2013 Time Deadline: 4pm Task 4 ————————————————- M1 : Compare the features of three business organisations operating online Prepare a power point presentation comparing three business organisations operating online include the following: * Compare the features of each business * Explain how effective the features are for each organisation ————————————————- D1: Make at least three recommendations for a business organization considering go ing onlinePrepare a power point presentation giving three recommendations for a business organization considering going online Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline:25 March 2013 Time Deadline: 4pm Task 5 ————————————————- P2: Explain how each of the three businesses operate their activities online. ————————————————- Write a report using the following to help you: Brochure * Mail order * Inviting online transactions * Providing information only You must explain how each business use their website to engage and interact with users Check you h ave done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 18 March 2013 Time Deadline: 4pm Task 6: ————————————————- P3: Explain the issues your small business would need to consider to go onlineWrite a report to explain 3 issues your small business would need to consider to go online. You should investigate the functional areas behind an online presence and how these interact to support the website Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 25 March 2013 Time De adline: 4pm Task 7 ————————————————- P5: Create web pages to meet the needs of your customersCreating a web page Create web pages to meet the needs of your customers you must include some of the following: * Word, power point or other suitable packages * Hyperlinks, graphics, background colours, images * Images from scanners, digital cameras, clip art etc When you have finished your design you must check the: * colour combinations, hyperlinks are functioning, content, formatting, images etc M3: Explain how the website assists in achieving the aims and objectives of the business user| Write a report to explain how the website assists in achieving the aims and objectives of the business user.You must explain why marketing online fits in with the aims, objectives and operation of the organization. Task Deadline:15 April 2013 Time Deadline: 4pm Task 7 D3: Justify the use of di fferent features in the design of your website| Prepare a power point presentation to justify the use of different features in the design of your website and how it contributes to the success of the final creation. Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) Save the document * Upload this document to Moodle Task Deadline:15 April 2013 Time Deadline: 5. 00pm Task 8 ————————————————- P4: Explain the operational risks for your business organisation operating online Write a report to explain 3 operational risks for your business organization operating online and the problems caused with the lack of face to face interaction. M2: Analyse the benefits to business and customers of conducting business online| Write a report to ana lyse the benefits to business and customers of conducting business online.You should analyse the features of the web pages you have created; explain their suitability and how the online presence will benefit the business and its customers. D2: Suggest ways in which your business could deal with the operational risks associated with an online presence| Prepare a power point presentation suggesting ways in which your business could deal with the operational risks associated with an online presence. You must identify the risks and the methods a business could use to stop them. Check you have done the following: * Used paragraphs to structure your work, using your own words – not opied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 22 April 2013 Time Deadline: 4pm Task 9 P7 Outline the impact of online business on society| Write a report to outline the impact of online business on society. You should include the following: * Global presence * Level of response * Financial advantages * Effects on customer convenience Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 22 April 2013 Time Deadline: 4pm Task 10 M4: Analyse the consequences on society of an increase in online business| Write a report to analyse the consequences on society of an increase in online business. Use an example of an existing business you are familiar with to analyse how people’s lives have been affected. D4: Evaluate the benefits and drawbacks to society of increasing business online| Write a report to evaluate the benefits and drawback to society of increasing business online.You must include in your report the impact of going online both now and in the future. Check you have done the following: * Used paragraphs to structure your work, using your own words – not copied and pasted * Proof read your work * Run Spell checker and Grammar checker (F7) * Save the document * Upload this document to Moodle Task Deadline: 29 April 2012 Time Deadline: 4pm Upskills linkTasks 1-10 you will be required to judge how much to write and the level of detail to include. You must present information in a logical sequence using paragraphs where appropriate. Write in complete sentences, using correct grammar and spelling. |

Actual families Essay

The views of actual families and perceived families on inner city family values are different in the sense that reality hits actual families. Our minds can perceive what should be done but if we check reality, poverty is a serious problem that should be dealt with fervor. Teaching family values is the foundation of all solutions to these problems. Why is that so? If children learn family values at home and the parents show them good example in practicing these values, children will most likely emulate the parents (Learning Family, 1999, p. 1). Then there will be no existence of violent crimes since people practice compassion. There will be no extreme poverty since people practice being industrious. All these could be perceived in the mind but can be transformed into reality. Finally, it is not true that inner societies should believe that poverty is part and parcel of the society they belong. Poverty can be eradicated by all means if cooperation of the people concerned can be given. However, there are people who become poor because of the things that they do not have control of. And other people experience poverty because they are too indolent to work hard. The former cause of poverty deserves to be treated as recoverable and can be solved. See more: Beowulf essay essay And there is nothing we can do for people who become poor due to idleness and slothfulness. Thus, family values of industry and integrity must be upheld in both actual and perceived families on inner cities. References Ashman, K. & Hull, G. 1999. Understanding Generalist Practice. USA: Nelson-Hall, Inc. International Herald Tribune. 2008. Global Food Shortage; America’s light still shines; moving too fast. Retrieved September 30, 2008, from http://www. iht. com /articles/2008/03/13/opinion/edlet. php. Learning Family. 1999. Learning Family Values. Retrieved September 30, 2008, from http://www. learningfamily. net/about/values. htm. News 24 Website. 2008 August 25. Poverty, parenting cause crime. Retrieved October 1, 2008, from http://www. news24. com/News24/South_Africa/News/0,,2-7-1442_2382088,00. html. Overpopulation Website. 2008 September 7. Impacts. Retrieved September 30, 2008, from http://www. overpopulation. org/impact. html. Vogel, S. 2008 August 24. Gazette Extra. Does Poverty Equal Crime? Scholars disagree. Retrieved October 1, 2008, from http://gazettextra. com/news/2008/aug/24/does-poverty-crime-scholars-disagree/. Wattenberg, M. , Edwards III, G. & Lineberry, R. 2003. Government of America. USA: Addison- Wesley Educational Publishers, Inc.

Instagram Is A Social Media Website And App Like Many Others

Instagram is a social media website and app like many others that can connect and create interactions among different people from around the world. It is distinguishable among other social media apps due to its color choices and camera logo. This logo can draw new users no matter the age. For celebrities, it has become a way to keep in touch with fans and allow them to publicly share moments through a photograph or video. All Instagram users have a variety of options in which they can choose to communicate with others. They can post a picture with or without a caption, post videos, comment on others’ posts, connect it with snapchat to share your story, send a direct message, or even go on live on stream and allow multiple people†¦show more content†¦Beauty gurus also influence their audience by saying it is a fun way to express themselves and make a note that makeup is not needed to feel or appear beautiful. Many accounts embrace their flaws to the public despite the chance others can have to criticize. Not only can Instagram help create new subcultures, but it also can also allow those interactions to take place in person. The different forms of communication online have kept people interacting with one another despite the miles between them. Beauty gurus that are international do not only stay in touch with their community of followers online, but also try to arrange meet ups in person. Through social media, they can arrange and notify others of when and where meetups will be taking place. The most common form of creating meetups are at beauty conventions within the Los Angeles area. International artists are known to fly to Los Angeles for events such as meetups at conventions. Beauty convention entrances are not free for the public, tickets can range anywhere from eighty dollars to three-hundred dollars depending on what types of access or exclusivity is wanted. 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